Location: A large dark theater in a small town...
Time: Last night, at almost midnight.
Three moviegoers walk in the theater, two with "Movie Money" certificates. The cashier presented the tickets. Concessions are bought, and our trio heads back to their seats...
Shortly after, the lights dim, and the previews appear: Prince of Persia...OK, a J.J. Abrams teaser...so-so, and Avatar: The Last Airbender...Cool.
Then the words appeared: IRON MAN 2. Awesomeness ensued...

I am proud to say that I was part of that trio, and one of the holders of "Movie Money", which means my ticket cost $0 (although I gave back $4 for the Twizzlers, but hey). I got said certificate with a CD for a band named after electricity from a store named after a bullseye. Great little "field trip"...